Mastering Modern Dropshipping Advertising Techniques

illustration of cartoon figure in purple shirt with dropshipping illustration around him
May 22, 2023
Read Time:
6 minutes

Dropshipping has been booming in recent years. It’s a popular and profitable business model that lets you sell products without handling inventory, fulfillment, or shipping.The bulk of the work that’s left for you to do is advertising. So, what are the best ways to advertise your dropshipping products?

Today, we'll share some of the best dropshipping techniques related to advertising that you can use to grow your business and reach customers. These dropshipping advertising strategies work well in the modern e-commerce landscape. To learn more, continue reading below.

1. Affiliate Marketing

First on our list of dropshipping advertising tips is to make use of affiliate marketing. With affiliate marketing, you pay a commission to other businesses or websites to promote your products and generate sales.

To start with affiliate marketing, you’ll need to create an affiliate program that offers good incentives and rewards for your affiliate partners. You’ll also need to provide them with the necessary tools and resources to promote your products effectively. To find and manage affiliates, you may consider using ClickBank.

Affiliate marketing can help you effectively increase your exposure, reach new customers, and boost your sales without spending too much on advertising. After all, you only pay your affiliate partners when they make sales on your behalf.

2. Giveaways

If you've been thinking about how to advertise for dropshipping, hosting a giveaway may be a great place to start. Hosting a giveaway allows you to generate buzz and excitement around your products and brand. In its simplest form, you'll basically offer a free product to one or more lucky winners who enter by following certain rules or taking certain actions.

Hosting giveaways can help you boost your social media engagement, grow your email list, drive more traffic to your store, and create word-of-mouth referrals. Furthermore, you can use giveaways to collect feedback from customers and use them as social proof for your products.

To host a successful giveaway, be sure to choose a prize that’s relevant and valuable to your ideal customers. You’ll also need to set clear and simple rules for your contest. To start, you could consider using a tool like KingSumo.

3. Email Marketing

When searching how to advertise dropshipping, you may have come across email marketing as an option. Some people believe that email marketing is outdated and ineffective.In reality, email marketing is a great way to build long-term relationships with your customers and boost their lifetime value.

Email marketing can help you increase your customer loyalty, retention, and repeat purchases.More specifically, you can use email marketing to:

  • Welcome new email subscribers and introduce them to your products.
  • Send updates about your latest products and promotions.
  • Send product suggestions based on your customers’ purchase history.
  • Send cart abandonment emails to remind your customers to complete their purchases.
  • Send re-engagement emails to win back old customers.

If you want to succeed with email marketing, you’ll need to:

  • Build a mailing list of leads who are interested in your products.
  • Segment your email list based on different criteria.
  • Write engaging email subject lines and content to entice your subscribers to engage with your emails.
  • Design responsive email templates that look good on laptops, phones, and tablets.

To start, you may use tools like Mailchimp.

4. Influencer Marketing

Another solution to the problem of how to advertise dropshipping is to engage in influencer marketing.

Influencer marketing sometimes goes hand-in-hand with affiliate marketing. Often, however, affiliate marketing partners you with popular blogs. On the other hand, influencer marketing tends to have you partner up with popular individuals on social media.

Influencers are people in your niche who have the authority and credibility to affect the opinions and purchasing decisions of their followers. You can work with them and ask them to promote your products to their audience in exchange for a fixed fee or free products.

To get started with influencer marketing, it would be best for you to:

  • Identify key social media figures who are relevant and influential in your niche or industry.
  • Reach out to influencers who align with your brand values and goals. You can start by sending them a personalized email or DM that explains who you are, what you sell, and why you want to work with them. You’ll also need to provide them with clear expectations and guidelines for the collab.
  • Negotiate the terms of the partnership, such as the deliverables, timeline, payment, and disclosure. You’ll also need to agree on how you’ll measure the success of the campaign.

5. Social Media Video Ads

Perhaps the best way to advertise for dropshipping is to make use of social media video ads.Video ads are short clips that show up on platforms like Facebook, Instagram, TikTok, or YouTube. These clips capture the attention of your potential customers by using compelling visuals, sounds, and messages. 

Social media video ads can help you increase your brand awareness, reach new customers, and showcase the benefits and features of your products. It's important that you understand social video ad techniques that can increase your engagement.

To create high-quality social media video ads, it would serve you well to follow these best practices:

  • Use high-quality video footage that showcases your products in action.
  • Use catchy headlines and captions that showcase the value of your products.
  • Use clear calls-to-action (CTA)that nudge the viewers to your store or landing page.
  • Use subtitles or voice overs that convey your message effectively.
  • Test various formats, lengths, and styles of video ads to see which kinds of ads work best for your customers.
  • Optimize your video ads for different social media sites and devices.

FinalThoughts

Dropshipping is a great e-commerce business model that lets you sell products without the headache of dealing with inventory, fulfillment, or shipping. But dropshipping requires you to make advertising a priority and implement various dropshipping techniques for advertising to get customers to buy from you.

In this article, we've shared with you some of the best dropshipping advertising techniques you can use to promote your products and reach your target audience. Depending on your needs, you may use one, some, or all of the dropshipping advertising tips we've shared. Don't worry; they're all proven to work.

As mentioned, in terms of how to advertise dropshipping, you have many options available to you.However, one of the best dropshipping advertising strategies is to make use of social media video ads. This may sound daunting if you have no experience recording and editing ads yourself. If this is the case, consider working with AdsthatSell.

AdsthatSell offers professional high-quality video ad creation services for Facebook, Instagram, TikTok, and YouTube. We can create stunning video ads that match your brandidentity and product niche. We’ll keep in mind the styles and formats of video ads that best suit your needs and preferences.

Whether you’re selling fashion accessories, gadgets, home decorations, or anything else, AdsthatSell can help you generate more clicks and boost conversion rates through high-quality video ads that stand out from your dropshipping competitors.

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