A beginners guide on how to make a video ad
If you’ve been wondering how to make product video ads, we’ve got you covered. In this guide, we’ll discuss why video ads are often more effective than static ads and how to make video ads on your own with little to no experience.
For all the info you need on how to make a campaign ad video, continue reading below.
Do Video Ads Work?
If you’ve recently started a business, you may be thinking of keeping your costs low until your business starts to pick up. So, you may assume that your business isn’t ready to run ads; however, running ads is an investment that often provides high returns.
According to a survey, video ads provide a whopping 47% increase in click-through rates compared to static image ads. Higher click-through rates essentially drive the cost of each ad down.
Additionally, when surveyed about video vs. image ads, over half of the respondents answered that– from a consumer's perspective – they'd want to see and consume more video content from their favorite brands and companies.
How to Make Good Ads
Creating image ads is easier than creating videos. Still, with a little bit of guidance, you shouldn't have any trouble figuring out how to make an ad video.
More often than not, the process of making a video ad is the same across platforms. So, if you’ve been wondering how to make a video ad for Facebook, how to make a video ad for Instagram, how to make a video ad for YouTube, or how to make a TikTok ad video, you simply need to follow a few basic steps.
1. Establish Your Goal
Think about the purpose of your video ad. Do you want your ad to prompt viewers to buy a new product? Or is the goal simply to raise awareness around your brand? The answer to this question will significantly influence how your video ad turns out.
For example, if your goal is to teach viewers how to use one of your products, then your video ad may be longer than one prompting viewers to sign up for a service.
2. Define Your Audience
Whether you’ve been trying to figure out how to make a YouTube video ad, how to make anInstagram ad video, or how to make a good Facebook video ad, this is a step you can’t skip.
The tone of your ad will depend on whom you’re targeting. For example, if lots of your customers are ages 21 and below, you probably will want to use modern slang and casual language.
On the other hand ,if you’re targeting older businesspeople, you’re likely going to want to use amore formal tone in your video ad.
3. Establish Your Budget
Back in the day, making and running video ads used to be extremely expensive. Nowadays, it’s much more affordable. Despite this, you should still establish a budget –especially if you’re planning on hiring a third party to help you out.
There's no one-size-fits-all budget for video ads. Your budget will depend on a wide range of factors. Are you going to create the video ad yourself, or will you work with an ad company? Will you be using stock footage, or will you film everything from scratch?
4. Creative Work
At this point, you’re ready to create your ad. If you’ll be creating the ad yourself, you’ll need to write the script, record, edit, and more.
Throughout the creative process, keep in mind the key points you’ve previously established.These include your target audience, your ad’s goal, and your budget.
For example, when considering how to make Instagram video ads, you may want your ads to be tailored to your Instagram audience specifically. This is because your Instagram audience may be younger than your Facebook audience. Conversely, you’ll also need to consider your audience when thinking of how to make a video for Facebook ad.
5. Launch Your Ad
The exact steps you should take when launching your ad will depend on where you’ll advertise. For example, if you’ll be running your ad on Facebook, you’ll launch the ad campaign via the Meta Business Suite.
How to create a video ad script
Throughout the creative process, most people get stuck at the scriptwriting stage. Because of this, we’ll dedicate an entire section to giving you some easy steps to follow.
1. Choose the Main Character
Rather than simply telling your viewers what your product can do, you may find it helpful to show what your product can do. And to do that, you’ll need to tell a story with characters.
Choosing a main character for your video ad will help you focus on telling a story instead of only selling an idea. Doing this will help your audience better connect with your video.
2. Create a Brief
Creating a brief will help you and your team document the answers to the most critical questions surrounding the project. This will help everyone involved understand the who, what, when, where, and why of your ad.
3. Create an Outline
At this point, you’re ready to start constructing your script. Before getting into it, it’s best to start with an outline to give your ad script some structure.
4. Write Your Script
Now that you have your script outline, begin drafting your script. A well-written script will make it easier for everyone involved to know exactly what needs to be done next.
5. Edit Your Script
Writing a script is difficult. It’s easy to get stuck if you’re hoping your video script will be perfect on your first draft. Rather than aiming for immediate perfection, do a few rounds of edits after you’ve completely written the first draft.
How to make a video ad for free
If you’ve ever asked yourself, “how much does it cost to make a video ad,” we’ve got good news for you. If you’re on a really tight budget, you can make a video ad for free.In this section, we’ll discuss how to make a video ad on Canva.
Using Canva’s free online video ad maker, you can create great video ads without any editing experience. Canva provides thousands of pre-made video templates to suit all of your needs. Here’s a step-by-step guide to help you get started:
- Open Canva. Launch the video ad maker tool by going to Canva and searching for“Video Ad.” Then, choose the video template that best suits your needs.
- Add free footage, images, and graphics. You can customize your template using Canva’s drag-and-drop tools. For example, you can replace placeholder videos with your own.
- Add short, impactful text. As much as possible, keep your video ad's message short and precise. If you're going to use on-screen text, keep it to aminimum.
- Enhance with music, animations, or stickers. You may opt to add final touches to your video ad by adding all sorts of extras from Canva's free media library.
- Double-check. Go through your video ad and make sure everything is as it should be. Check for any errors in editing or typos in your on-screen text. You may want to share it with your team and ask for a second opinion before downloading the completed video.
Creating a video ad is an effective way to market your business to your target demographic. If you’ve never made one before, you may have a little bit of difficulty. But by applying the tips we’ve shared with you in this guide, you’ll quickly find that creating video ads isn’t as hard as you might have once believed.
Creating a video ad on your own is perfectly acceptable. But if you’d like better results or you simply want to spend your time on other aspects of your business, it would be best for you to allow professionals to handle the video ad creation for you.
Contact AdsthatSell today for professional-quality, high-converting video ads. We're ready to take your sales to the next level by crafting high-quality video ads for TikTok, Instagram, YouTube, and Facebook. Work with a professional video ads maker today!
Canva. (n.d.). Create stunning video ads online using our free admaker. Retrieved July 11, 2023, from https://www.canva.com/create/advertising-videos/
BridTV. (2021, September 28). How to make a video ad: A step-by-stepguide. Retrieved July 11, 2023, from https://www.brid.tv/how-to-make-a-video-ad/
WeVideo. (2019, October 29). Which performs better in Facebook ads:Videos or images? Retrieved July 11, 2023, from https://www.wevideo.com/blog/for-work/which-performs-better-in-facebook-ads-videos-or-images
Hines, C. (2019, June 5). How to write a video script [template +video]. HubSpot. Retrieved July 11, 2023, from https://blog.hubspot.com/marketing/how-to-write-a-video-script-ht