One of my two brands spent $507,536.76 on Meta ads last month.
Not a client's budget. Mine.
What I'd tell you comes from this week's accounts, not a case study from last year.
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What this is
One-to-one consulting. Nothing else.
No course. No community. No mentorship programme. No done-for-you.
You get on a call with me, we work out where your growth is actually stuck, and you leave with the specific steps to unlock it, in priority order, with the reasoning behind each one.
My own two brands are the priority and always will be. This is the only capacity I work in outside of them, which is why it's one or two at a time.
Swipe board
What I've learned testing 10,000+ ad concepts.
Drag →
Meta spend
$100M+
On ads I've made.
Take
Ad creative is your targeting.
Concepts tested
10,000+
Unique concepts, not variations.
Take
Twelve ads off deep research beat forty off thin research.
Brands
250+
Ad accounts and Shopify dashboards worked inside.
Hit rate
~1 in 25
Most of what you make won't work. Plan for that.
Full-time
5 YRS
In the accounts every day. Still going.
Take
Concept beats format. Every time.
Roles
EVERY ONE
Worked up through all of them.
Take
I build in private. The numbers aren't.
Consulted
7-FIGURE
Brands, repeatedly.
Use arrow keys to move through the tiles when the board is focused.
Field notes / from this month's accounts
What's actually unlocking scale right now.
Note 01 / Concept diversity
Not more ads. More genuinely different ones. Diversity comes out of research: offers, personas, use cases, angles, formats, recombined into concepts that don't overlap. Forty ads sitting in three cells of the grid is one test, not forty.
Note 02 / Sequencing
Every concept has a right place: funnel stage, awareness level, market sophistication. A strong concept aimed at the wrong stage looks like a weak concept. Most accounts are stacked at the bottom of the funnel talking to people who already know them.
Note 03 / Volume vs. fatigue
Every ad has a finite lifetime spend, set by how big a market it can actually convert. You don't beat fatigue by fixing the ad. You beat it by testing enough volume that the account never depends on any single one.
I'm not advising from the outside.
I run two brands of my own. Everything below is something I'm doing, or currently getting wrong, with my own money on the line.
Brand One, Months 0–6
Months
Idea to $1M+/month in six months.
Brand Two, Year One
Months
$4M+ in the first twelve months.
Currently operating across
Meta
TikTok
Google
Amazon
Email
Retention
One or two brands at a time. When both seats are full, applications go on a short list.
Where brands actually break.
Most brands are broken in two or three places at once, and it's rarely where they think.
What we'd work on.
01
Creative Strategy & Testing
Research through to review. Angles, briefs, testing structure, and reading the account properly.
02
Offer & Economics
What you're actually selling, at what price, at what margin, and whether the maths supports the spend.
03
Funnel & Conversion
Landing pages, product pages, and the gap between what the ad promised and what the site delivers.
04
Creative Ops & Team
Creators, editors, briefing systems, and the infrastructure that makes good creative repeatable.
No two brands get the same plan. Your goals, foundations, and resources decide what's high-leverage; that's what the first call is for.
Fit
A fit
✓Established and already spending. $50k a month or more.
✓Ready to execute. Strategy without implementation wastes both our time.
✓High standards, in the business and outside it.
✓You want to think better, not hand the thinking to someone else.
Not a fit
×Pre-product-market-fit, or nothing in market yet.
×Looking for done-for-you creative or account management.
×Dropshipping with no brand behind it.
×Agencies wanting white-label strategy.
Consulting Pricing
DIRECT 1:1 ACCESS TO JAMES SYMONS
Objective
Diagnose the bottlenecks holding your account back, then implement the highest-leverage strategy and systems needed for new levels of scale.
Process
01Apply below. I read every one.
02If it's a fit, we confirm scope. If not, I'll tell you why.
03You send account, site and creative access. I go through all of it.
04We work. No discovery call, no deck, no onboarding period.
Scope
Strategy call
$1,500
90 minutes · one-off
/ I audit your account, site and creative before we speak
/ 90 minutes, live, direct with me
/ Prioritised actions within 48 hours
/ Recording for your team
Credited in full against a sprint started within 7 days.
Monthly sprint
$5,000
Four calls · application only
/ Four 60-minute calls, weekly
/ Direct async access between calls
/ Systems and strategies implemented in your brand
/ Recordings and recaps throughout
One or two brands at a time. When both seats are full, applications go on a short list.
Next step
Apply below. I read every application myself and reply within 24 hours, including if it's a no.